purple oar software

"Ensuring Your Web Presence Contributes"

website redesign

Website Redesign

Today, many websites need revamping. They were built years ago and don't compete very well. People browsing the web are using larger monitors and "wide" screen laptops figure significantly in analysis statistics. An old "fixed width" layout of 760 - 800 pixels can appear ridiculous on these modern screens.

We are happy to re-vitalise your web presence with new ideas and modern techniques. If you answer "no" to any of the following, please get in touch with us.

  • Is the site fresh and up to date?
  • Is it user friendly?
  • Is it a "fluid" width layout thats looks good on larger high resolution monitors?
  • Does it create a professional image?
  • Is it search engine friendly?
  • Is it creating leads and/or sales?
  • Is it fast to load on dial-up?
  • Is it web standards compliant?
  • Is it easy for you to alter?

A web site redesign can make a big difference to your business. Other questions you may think about are:

  • Why do visitors come to your site?
  • What can you learn from your competitors?
  • What is the mood or emotion you want to convey?
  • Who is your target audience?
  • Is your content up to date?
  • Will your visitors believe you?
  • What can you learn from your site statistics? (Do you have statistics?)
  • Is your site's navigation up with the play?
  • Do all your visitors speak English? We develop multi-lingual sites.

Your web site

Regardless of where you are in the world, we are keen to design (or redesign) and create your website. We are software and web developers operating in sunny Nelson, New Zealand. We understand how to make your website reinforce traditional sales and marketing principles to make your organisation successful.

For us, there is only one good outcome from your visiting our site - that is you contact us. You might glean something from these pages and admire the lovely photo at the top (Rocks road, Nelson), but that's no use to us at all. We want to talk with you! Hopefully you will have confidence in what we are saying and get in touch. That is why we have sprinkled many contact us links around!

There is a lot of information about website development in these pages. We assume you have arrived here because you are establishing or improving your web presence. If there is anything we can clarify or expand on, please contact us.

We design web sites so that:

Visitors find your site -

  • easily on the major search engines for relevant key words.
  • fast to load even on "dial up".
  • easy to navigate.
  • appears consistent, attractive and enhances your "brand", regardless of the browser being used or screen size (resolution settings).
  • shows attention to detail and a sense of responsibility to users' privacy by having a "privacy policy" and "terms of use" statement.

Owners/administrators of your site -

  • have a site that sells!
  • find it easy to amend and add content and photos.

Technically, all sites use current best practices, i.e. -

  • use of html 4.0, xhtml 1.0 or xhtml 1.1.
  • separation of content and presentation by using CSS (Cascading Style Sheets).
  • all pages should validate with zero errors using the W3C (World Wide Web Consortium) validator.
  • no email addresses shown that could be harvested by spammers. Visitors can email you by filling out a form.
  • no use of deprecated tags (e.g. <font>)
  • security issues are addressed.
  • accessibility issues are addressed.
  • all pages optimized for search engine optimization (SEO)

Contact us now for a free no obligation chat about your web presence.

Our product, a website developer tool

We also sell our own shareware Javascript editor with built in syntax error checking called "ScrypTik". You can visit its own site www.purpleoar.co.nz/scryptik for more information and free download.

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